Wednesday, December 7, 2011

Understanding the word "Marketing"

Understanding the word "Marketing"

Few things are more missunderstood than marketing, most people believe that marketing is just a part of the advertising strategies to generate sales and that is something completely wrong.

Marketing is the force that surround all the production-sales process, from the moment of an idea to the time that the product or service is sold, this unique strategy use different tools to satisfy their requirements.

A good marketing strategy is the one that provide to the company all the steps and goals to be succesfull. Advertising, promotions, production, distribution, points of sales, modifications and upgrades, all are part of any marketing strategy. Each one is key to the sucess of the brand and the company and require to be optimize and review to understand why something is not working.

In Saffron Marketing, we understand the importance of a reliable and complete marketing strategy, for this we offer a full and complete team that can help you create your business plan and/or your marketing plan. We analize your business, propose new strategies and help you put in words your ideas so you can always find your yellow brick road.